Social Media Marketing may be the procedure for gaining attention and website traffic through the social media sites. During this process, usually creative content to reach the masses through publicity coming from a third-party trusted source has to be created in order for visitors to share the content of these interest with others and develop a vicious chain that would make business cover and exceed the marketplace audience intended. Every web marketer needs to have a goal, a product, a service and a cause to market through the vast and overwhelming World Wide Web. If you already have those ideas defined in your thoughts, then congratulations! That may be probably the hardest section of entering into the social media marketing challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly and soon you put the feet on the SOCIAL MEDIA MARKETING Guru status.
The Social Media world is wide and much more extensive than ever. This is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it the perfect vehicle to reach and target the right audience and achieve total success. Depends upon won’t care about video games, for example, but only individuals that video games is section of their interests. If you target male audience with ads of high heels on sale, maybe some of them would go and buy some or 2 because of their wives, but some or 2 is not exactly the kind of impact you need to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services, videos and news to go “viral”
First, we need to know the basic social media marketing sites
Facebook
Holding a lot more than 900 million users, if you are already a Facebook user this may not be really not used to you, but there are many features worth mentioning. It is possible to create a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you would like to provide or the product you are trying to sell. This way, you can create a data base of people which will share your posts with their friends and therefore create the never ending chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always linked to media in a manner that you should take advantage of. People get on Facebook, in virtually any situation, while commuting, in the park, in the home, at school, at work. Then you’re there, promoting your organization for this to be displayed in the news feeds, and you will be there, constantly doing your brain trick game to the stage that people will see something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!
Blogs
Blogs are a good way for folks to communicate in a semi-professional way in terms of quality of content. Quality content is always the key to an excellent writing and therefore, a good blogging. There are plenty of blogger CMS (content management service) where you can get yours ready to go for free in under 5 minutes, many of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of many tricks here is knowing your audience, your market, who you are targeting and what you need to accomplish with that. Now it has to do with some SEO or SEO knowledge, which is in other words, using the right keywords to rank as high as possible in a search engine i.e. Google, Personal Development . It has to be related to your posts and at the same time, you have to be sure you work with a keyword search tool to check on the competition and number of search this given keyword has. The lowest the competition and highest amount of searches it gets in a month, the more convenient for you. If you were to advertise your website holding a service of technical support chat, you’ll have to make the keywords very specific so individuals who are trying to find your service would find you first. It really is, for example technical support for Windows, then you need to include specific words, as going a bit more straight to the point. Because the competition would be really high and Windows technical support is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point will be the most successful way to do it and you would rank higher in search engines and people would find your product easily. From “Technical Support Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can observe how we are narrowing the concept of the service you offer making it more specific, detailed and competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you are not linked to won’t steal your chances to be found for people that are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on a search engine by including the right tags.
Then we have the Social Media integration again in your blog space. There are several options to share this content of your blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You need to look for the options make it possible for them (in the rare case they’re not enabled automagically) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned previously plus you sharing them and there you have outstanding chances to reach a wider audience.
